All Posts

The Real Cost of a Cheap Groom (And Why Your Dog Is With Us For a Few Hours)

Written by Nikki Carruthers Let’s just say it up front: We’re not the cheapest groomers in the city. We’re also not trying to be. If...

Neon Dragon

Jul 34 min read

Graduate Spotlight: Jess, Founder of Dawgy Stylez & Graduate of The Neon Dragon Dog Grooming Academy

✂️ From Pom Problems to Pro Groomer Jess’s grooming journey began with a fluffy rescue Pom named Theo. New to the challenges of...

Neon Dragon

Apr 253 min read

Meet Nikki: My Journey from Outcast to Dog Groomer, Salon Owner & Advocate for the Underdogs

Written by: Nikki Carruthers Hey, I’m Nikki —certified dog groomer of 16 years, co-owner of The Neon Dragon , dog mom, Pokémon lover,...

Neon Dragon

Apr 74 min read

Old School vs. New School: Is Our Industry Evolving—or Just Getting Defensive?

Written by: Carly Reimer Lately, I’ve been thinking a lot about the quiet—but persistent—divide in the dog grooming world. Specifically,...

Neon Dragon

Apr 36 min read

Welcome to our blog,

Into The Fire!

For dog parents and industry experts who want real talk, expert care tips, and a fresh perspective on grooming. We do things differently here — with heart, honesty, and a deep love for every dog who walks through our doors.